SmartRoute Explained: How Routing Works and Why It Matters

📌 What is SmartRoute and how does it work?

Summary:

Discover how SmartRoute uses financial data to route leads to the best-fit offers in real time, boosting conversions and ensuring legal compliance.

SmartRoute is our intelligent routing system that uses financial data to guide each lead to the most relevant product or offer in real time.

Examples:

• Broke with bad credit → Sent to a free training or content
• Some funds → Low-ticket or entry-level offer
• High credit limits → High-ticket

It helps you deliver real value to each lead based on what they can actually afford, while avoiding legal risks like adverse action or discrimination.

The system is fully customizable and runs off a fast API response.

Updated on: 11/07/2025