Full FAQ

🔍 Product Functionality

How fast does SmartForm actually pull the credit data?

We pull the full credit profile in under 6 seconds. Most competitors take 30–40 seconds or more. Ours is instant by comparison.

What if the lead fills out SmartForm at 2 AM will it still work instantly?

Yes. The pull and routing work 24/7, in real time.

Can I customize the SmartForm questions or is it locked in?

Yes, you can customize SmartForm fields to match your funnel needs. We also provide guidance on best practices.

How does the system decide where to route each lead?

We use SmartRoute. A financial logic system that routes leads based on their actual credit profile (e.g., high-limit card vs. no credit).

Does SmartForm work for leads outside the U.S.?

No. We only support U.S. leads with valid U.S. phone numbers and identity matches.

Can I use SmartForm just to pull credit reports without changing my funnel?

Yes. We offer custom buildouts ($5–10K) if you want the reports and API without modifying your funnel.

Can I embed SmartForm into my website or does it have to be standalone?

Yes, it can be embedded or launched standalone. We’ll help configure the best flow for your setup.

Does SmartForm detect fraud or duplicate entries?

It flags mismatches and failed pulls. For deeper fraud logic, custom logic can be layered using your CRM and SmartForm data.

💼 Use Cases & Strategy

Will SmartForm replace my Typeform or just sit on top of it?

Most users replace Typeform entirely. SmartForm handles opt-in, qualification, and booking in one.

Can I use SmartForm for free offers too, or only sales calls?

Yes. Many clients route unqualified leads to free trainings, email lists, or YouTube content.

How does SmartRoute know whether a lead should get my high-ticket or low-ticket offer?

You set the rules. We base routing on credit score, spendable credit, utilization, and more.

Can I use SmartForm inside a lead ad (Meta or Google) and still route correctly?

Yes, as long as the user lands on SmartForm and gives consent, the full logic still applies.

What happens if someone qualifies for both my low- and high-ticket products?

You can prioritize either in the routing logic. Some clients run split tests or give options.

⚖️ Compliance & Legal

How do you handle consumer consent to stay compliant with FCRA?

We use legally binding language and record full consent with timestamp, IP, and user inputs. This protects you under the FCRA.

Will this trigger adverse action or discrimination issues if I’m routing based on income or credit?

No. Because we’re not denying access, we’re routing to the most aligned product based on consented data. That’s the key legal difference.

Do I need to worry about storing sensitive data on my end?

No. The credit data isn’t stored in your CRM unless you choose to map certain attributes. We handle the heavy lifting securely.

What happens if the FTC audits my funnel? Do you keep the consent records?

Yes. We log and store all records of consent in a secure, encrypted environment.

Is this HIPAA compliant for healthcare offers?

HIPAA doesn’t apply, because we don’t collect or store Protected Health Information (PHI). However, yes we are still HIPAA compliant

🔧 Technical / Integration

Does SmartForm work with HubSpot, Salesforce, or Close.com?

Yes. Direct GHL integration is built-in. Others are supported via Zapier or API for now. As we roll out updates, the other CRMs will be available.

Can I set up SmartForm without needing a developer?

Yes. Our video walkthrough and support make setup simple. No code required.

Can I have different SmartForms for different funnels or offers?

Yes. You can clone and configure multiple forms with unique logic per funnel.

How fast is your API if I’m doing advanced routing?

FAST. It’s built for real-time routing.

What data do I get back after the report is pulled? Can I see it in my CRM?

You’ll get qualified attributes like spending power, utilization, and credit score. These can be mapped to your CRM via Zapier or API.

The full list of available (Pricing differs based on requested data)

Credit Score & Available to Spend on Credit Cards (lowest pricing)

Add: Income, DTI%, some bankruptcy and mortgage data (Standard plan, pricing found here - https://smartformsupport.crisp.help/en/article/what-is-the-pricing-for-smartform-x-ray-and-smartroute-m4pvny/)

Add: Liquid Assets & Retirement Assets (Higher pricing)

Add: Full credit summary (Highest Pricing)

Can I A/B test my funnel with and without SmartForm to see the lift?

Absolutely. Many clients do this. We can support you in setting it up.

💳 Pricing & Billing

What happens after the 7-day trial? Will I get charged automatically?

Yes. After 7 days, your card will be charged based on the plan you selected during sign-up.

What if I go over my monthly report volume? Do you stop pulling?

There is no limit. You are billed on the current month for the previous month report volume. Example: Last month you ran 2,643 reports. This month you are billed at $2.50per report. If this month you run only 998 reports, next month you will be billed at $3.10 per report.

How do I move to a prepaid report plan to get the cheaper rate?

Reach out to our team. Prepaying for 10,000+ reports drops your cost to $2 per report.

If I cancel, do I lose access to the SmartForm data I’ve already collected?

No. You’ll retain access to your CRM data, but SmartForm services and pull access will be disabled.

Can I pause my account if I’m not actively running traffic that month?

If you aren''t running traffic, you will not be billed for the X-ray (reports). You would only be billed for the SmartForm $59.99/mo and if SmartRoute enabled $29.99/mo

📈 ROI & Results

What kind of lift do most users see after installing SmartForm?

Users commonly report 80–100% increases in close rate and revenue, along with 28% lower lead cost after backfeeding the data into their advertising pixel, and higher show-up rates.

Do you have case studies or examples of how this improves ROAS or close rates?

Yes. Go to https://www.simplecheck.com/testimonials. Alternatively, several are shared privately on sales calls. If you’d like to see one, book a call with our team.

What’s the average increase in paid-in-fulls after installing SmartRoute?

Clients have seen PIF rates jump from 18% to 38% after implementation.

How does this help reduce ad waste or improve sales team focus?

SmartRoute filters leads by quality and buying power, allowing your closers to focus only on high-value prospects.

Can I see a live example of someone using SmartForm in their funnel right now?

Yes. Request access to a live funnel preview through our team or partnership reps.

Updated on: 11/07/2025