> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.simplecheck.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Funnel Tracker: First-Party Attribution From Ad Click to Lead ## What Funnel Tracker Does Funnel Tracker adds one lightweight first-party script to your landing pages, sales funnel, or checkout. It connects campaign/source data and page journeys to captured leads so you can see which traffic creates real opportunities—inside SimpleCheck. **Quick path:** **Funnel Tracker** → create tracker → **Setup** → copy snippet → install on every funnel page → **Results** > Funnel Tracker and Pixel Wiring are related but separate. Funnel Tracker records the visitor journey/attribution. Pixel Wiring sends selected SmartForm/CRM events to Meta. --- ## Why Teams Use Funnel Tracker * Replace disconnected page scripts with one tracker across the funnel * Keep UTMs, ad click IDs, pixel cookies, journeys, and leads together * Diagnose where attribution breaks before optimizing ads * Match campaign traffic to leads without exporting everything to another basic tracking dashboard ### Can Funnel Tracker Replace Hyros or Cometly? It can replace a separate lightweight tracker when your core need is first-party page journeys, UTMs/click IDs, and lead matching. It can also pair with Pixel Wiring for direct Meta event delivery. Keep Hyros, Cometly, or another platform when you rely on broader multi-channel attribution, call tracking, lifetime-revenue modeling, or agency reporting that SimpleCheck does not currently replicate. --- ## 1. Create the Tracker Open **Funnel Tracker** from the sidebar and click **Create your first tracker** or **+ New tracker**. Complete: * **Tracker name** — use the funnel/campaign name * **Notes (optional)** — describe the landing-to-conversion path * **Allowed website domains (optional)** — comma-separated domains that may send data ![Create a Funnel Tracker](https://storage.crisp.chat/users/helpdesk/website/-/4/8/2/5/4825c588c306580/helpdesk-1784835462381-funnel-_1kgbcno.png) *Create a tracker with a recognizable name and optional domain restrictions.* > For production, set Allowed website domains. Leave it blank only when you intentionally need to accept data from any host. --- ## 2. Install the Snippet Open the tracker and click **Setup**. 1. Copy the generated script exactly as shown. 2. Paste it into the global header/site code so it loads on every page in the funnel. 3. Publish the site. 4. Do not reuse another tracker’s ID. ![Funnel Tracker installation snippet](https://storage.crisp.chat/users/helpdesk/website/-/4/8/2/5/4825c588c306580/helpdesk-1784835463982-funnel-_ileo7s.png) *The Setup tab provides the site-wide script and shows the allowed-domain restriction. The tracker ID is redacted here; copy your real snippet from the portal.* The generated code loads: **https://portal.simplecheck.ai/assets/external/funnel-tracker.min.js** and includes your unique tracker ID. > Treat the tracker ID as configuration. Never paste webhook secrets or API tokens into public page code. --- ## 3. Verify Results Open **Results** after visiting the published page. The overview includes: * **Events (24h)** * **Total events** * **Leads (24h)** * **Total leads** * **Recent activity** * **Leads** ![Funnel Tracker Results](https://storage.crisp.chat/users/helpdesk/website/-/4/8/2/5/4825c588c306580/helpdesk-1784835464977-funnel-_1id9zm3.png) *The Results tab shows live/paused status, recent activity, lead counts, and tracker controls.* Test with a clean/private browser session and a URL containing your intended UTM parameters. Confirm a page visit appears before testing lead capture. --- ## 4. Inspect Attribution Open an event or lead to review available: * Lead identity * Campaign/source/UTM data * Page journey and page title * Ad click IDs * Pixel cookies * Device/network context * Custom properties Use the recorded facts as attribution evidence; do not infer missing source data. --- ## Pause or Archive * **Pause** — temporarily stop accepting new tracker data without deleting configuration. * **Archive** — remove the tracker from active use. Before archiving, remove/replace the snippet on every page using that tracker. --- ## Troubleshooting ### No activity appears Confirm the site was published, the exact snippet is present in the rendered page source, the tracker is **Live**, and the page domain is allowed. ### Visits appear but no leads Confirm the lead handoff/form integration is implemented as shown under **Setup** and test with contact data you control. ### UTMs or click IDs are missing Test the actual ad/landing URL and confirm URL parameters survive every redirect. ### Data comes from an unexpected site Add the correct **Allowed website domains** and remove unapproved domains. Contact support with the tracker name, landing URL, and test time—never send the webhook secret in chat.